An ad platform is a technology for monetizing online traffic. In most cases, ad platforms serve as the broker or intermediary between the digital publisher and the advertiser. Platform providers offer the tools that businesses use
to purchase advertising that is delivered on websites and mobile apps. OptimizeX attributes the website activity back to the
originating source of the Ad platform.

Organic Social media platforms are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. OptimizeX attributes
the website activity on your Social media page to give you 1st party tracking of activity and analytics of that activity.

E-commerce is an end-to-end software solution that allows online business to manage their business activity of electronically buying or selling of products on services over the Internet. OptimizeX tracks and synchronizes the user activity data to ensure accuracy of the data through the platform using our proprietary 1st Party tracking technology, scripts and algorithms synchronized with the eCommerce platform’s data.

Enables users to create, send, and track emails to their list of subscribers. Software that makes it easier to create well-designed emails, and also allows you to see key metrics such as open rates and click-through rates. OptimizeX tracks and synchronizes the user activity data to ensure accuracy of the data for the analytics and performance reports.

Enables users to create, send, and track text messages to their list of subscribers. Software that makes it easier to create well-designed texts, and also allows you to see key metrics such as open rates and click-through rates. OptimizeX tracks and synchronizes the user activity data to ensure accuracy of the data for the analytics and performance reports.

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process
and the Affiliate platform is where you manage your affiliate partners. OptimizeX tracks and synchronizes the user activity data to ensure accuracy of the data for the analytics, performance and attribution reports.

A payment gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses, and online retailers, Most retailers have multiple payment channels and OptimizeX centralizes the data from your payment platform to deliver accurate business performance reports and analytics.

Online chat may refer to any kind of communication over the Internet that offers a real-time transmission of text messages from sender to receiver. OptimizeX uses these for notices of the punctuality of your ecommerce site. For example, when a campaign finishes or if tracking has turned off some vital data. If something has caused a disruption in the collection, aggregation or processing of data. OptimizeX will automatically notify you through your chat channel.

Customer relationship management, process through which a business or other organization administers its interactions with customers, Mostly for larger businesses that use multiple eCommerce platforms and marketing channels that they aggregate into a single CRM. OptimizeX will synchronize our data with your CRM.

Google Analytics OptimizeX will synchronize our data with your data from Google Analytics.

Currently, OptimizeX operates with multiple Shopify 3rd Party apps that can optimize the customer
experience process for your ecommerce store.

OptimizeX will offer a private API only for Enterprise clients that will allow them to customize how they synchronize with the OptimizeX platform and allows them to synchronize their own API’s with the OptimizeX API.